Audi F1 QIA Investments: Audi and the Qatar Investment Authority (QIA) are working together to prepare for Audi’s Formula 1 debut in 2026. Audi’s future factory team, Sauber Holding AG, has agreed to sell a minority ownership to Qatar’s sovereign wealth fund, QIA.
With this agreement, QIA becomes a long-term partner in the Audi Formula 1 project. In order to succeed in the cutthroat world of Formula One, the investment will improve team development and infrastructure. It is consistent with QIA’s approach of assisting businesses that have the potential to expand over the long run.
With rising worldwide viewership and more business prospects, Formula 1 is rapidly growing. When new technical restrictions take effect in 2026, Audi intends to make its Formula One debut.
In order to meet F1’s exacting standards, Sauber’s Hinwil base and Audi’s Neuburg facilities are also expanding. The team demonstrates its preparedness through recent actions, including recruiting Gabriel Bortoleto (20) to race alongside Nico Hülkenberg (37). Audi showcases its commitment by fully taking over Sauber, announced in March, and making key senior hires, such as appointing Jonathan Wheatley as team principal and Mattia Binotto as CTO/COO.
Leadership Perspectives on Audi F1 QIA Investment
“The investment from QIA is a significant milestone for Audi’s Formula 1 project,” stated Gernot Döllner, CEO of Audi AG. As we get ready for 2026, it will accelerate team development at Hinwil and Neuburg and shows our trust in our ambition.
Mohammed Al-Sowaidi, CEO of QIA, stated, “Formula 1 has enormous investment potential, and Audi is a premium partner with a strong motorsport legacy.” Our investment backs Audi’s strategy as it ventures into this fascinating market.
The collaboration is another phase in Audi’s development into a dominant force in Formula 1. The transaction, which is pending regulatory approval, gives Audi’s ambitious objectives more impetus.
As Audi and QIA prepare for this exciting era in motorsport, keep an eye out.
