New Delhi, March 12, 2025 – BMW Group India has officially launched Deutsche Motoren’s Retail.NEXT showroom in Central Delhi, setting a new benchmark in luxury automotive retail. The state-of-the-art showroom is located at Plot No. B-5/7, Safdarjung Enclave, Africa Avenue Road, New Delhi – 110029.
Headed by Mr. Yadur Kapur, Dealer Principal of Deutsche Motoren, this launch reinforces Deutsche Motoren’s strong presence in the region. Further, Deutsche Motoren currently operates six sales and three service facilities across Delhi and Bengaluru.
BMW Retail.NEXT – Redefining Luxury Automotive Retail
Retail.NEXT is a revolutionary concept aimed at transforming the customer experience in the luxury automotive segment. Moreover, with ease it integrates digital innovation with personalized service, offering a dynamic and engaging atmosphere. Open spaces, minimalist design elements, and high-tech digital interfaces enhance customer interaction. Especially, allowing for vehicle exploration, customization, and tailored recommendations.
Exclusive zones within the center include dedicated spaces for private consultations and vehicle deliveries, ensuring a highly personalized experience. Moreover, Retail.NEXT displays BMW Group’s commitment to luxury, innovation, and customer satisfaction by providing an immersive and future-ready retail space.
A State-of-the-Art Showroom Experience at BMW Retail.NEXT Delhi
The Central Delhi BMW Retail.NEXT covers 5,835 sq. ft., the ultra-modern showroom showcases six BMW models from the BMW M, BMW i, and BMW portfolio. A dedicated vehicle handover lounge has been designed to offer a memorable car delivery experience. Additionally, a lifestyle and accessories zone features the latest BMW merchandise and accessories, while a customer interaction lounge provides a relaxed setting for discussions regarding BMW ownership.
Strategically placed Customer Consultation Stages allow for service consultations to take place in flexible environment suited to customer preferences. The inviting, living room-style seating arrangement near display vehicles creates a relaxed consultation environment. Personal Service Advisors (PSAs) and BMW Geniuses utilize advanced digital tools to offer comprehensive product insights and services.
Embracing Digital Transformation with BMW BEVScape
Prospective customers can benefit from BMW BEVScape, an innovative digital tool that offers complete clarity on electric vehicle (EV) ownership. Moreover, this interactive platform allows customers with essential information, lets one make well-informed purchasing decisions with ease.
With the launch of the Retail.NEXT showroom, BMW Group India continues to push the boundaries of luxury automotive retail, offering an unparalleled shopping experience that aligns with modern customer expectations. The facility not only displays world-class vehicles but also represents BMW’s vision of an innovative, customer-centric future.
