The fourth Icons of Porsche Festival marks yet another milestone for Porsche enthusiasts and the brand’s global community. The event was held at the Dubai Design District, and saw over 28,000 attendees across two days. Further, reaffirmed its position as the Middle East’s premier automotive festival.
Highlights of Icons of Porsche:
Key Personalities in Attendance at the Icons of Porsche Festival:
- Oliver Blume, Chairman of the Executive Board at Porsche AG, made his second visit. Emphasizing Porsche’s commitment to fostering community and passion across generations and continents.
- Fellow executives including Sajjid Khan, Matthias Becker, Frank Moser, Kevin Giek, and Alexander Fabig joined, alongside Achim Stejskal, Director of the Porsche Museum.
- Porsche ambassadors Mark Webber and Jörg Bergmeister engaged with fans. Further, with Bergmeister participating in a scenic 200-car community drive up Jebel Jais.
Celebrating Milestones and Heritage at the Icons of Porsche Festival:
- A special exhibition commemorated 50 years of the Turbo model lines, featuring rare and precious cars from the Porsche Museum.
- Reigning Formula E Champion Pascal Wehrlein was celebrated with his championship-winning Porsche 99X Electric race car.
Engaging Experiences for Fans at Icons of Porsche Festival:
- A 44,000-square-meter venue hosted live art installations, cultural exhibits, and performances.
- Over 10 of Dubai’s renowned restaurants set up pop-ups. That included the DRVN by Porsche café, debuting the exclusive “Cayenne Pepper” pizza.
- The event also featured a live broadcast by DubaiEye radio.
Exclusive Auctions:
- The 911 Turbo Remastered by Sonderwunsch, returned as the centerpiece of an auction at the Icons of Porsche Festival with RM Sotheby’s, drawing significant international attention.
Community and Legacy:
Manfred Braeunl, CEO of Porsche Middle East and Africa FZE, highlighted the expanded scale and enriched experience of this year’s festival. Further, thanking owners who showcased their cars and contributed to the vibrant celebration of Porsche’s legacy.
Icons of Porsche continues to elevate the automotive festival experience. Especially, blending a passion for cars with cultural and community elements, setting a benchmark in the region.
