MINI India introduces the MINISCAPE in India, an amazing weekend driving adventure exclusively crafted for the MINI community. Through this initiative, Mini India shall allow MINI owners to enjoy unique weekend destination drives across various scenic locations in India.
A Celebration of MINI’s Spirit
Vikram Pawah, BMW Group India President and CEO, emphasized MINI represents more than just a car. It embodies a vibrant and adventurous spirit. Further, at the heart of MINI is an unstoppable zest for life and a deep-rooted camaraderie fueling every adventure. MINISCAPE is a celebration of the bond that unites MINI community with a vibrant, joyous experience.” Moreover, he added MINISCAPE reflects MINI’s philosophy of BIG LOVE. Especially, turning each journey into a memorable adventure filled with joy and discovery.
MINISCAPE – A Tailor-Made Adventure Across India
MINI’s vast dealer network across India will offer MINISCAPE, enabling MINI owners to embark on their dream journeys. The locations for these trips have been carefully chosen to showcase some of the most picturesque landscapes across India, ensuring each drive takes place in a stunning geographical setting. MINISCAPE is thus a special theme for each event and product to reflect on the customers’ variety that makes each trip with MINI amazing.
The Essence of MINI BIG LOVE VIA MINISCAPE
MINISCAPE summarizes the spirit of MINI BIG LOVE through these curated weekend journies that start and end at a single location. These customized experiences guide participants through pre-selected scenic routes, ensuring a balanced mix of accommodation, entertainment, and culinary delights. Mini India dealerships shall list down the route maps with pitstops in advance. Further, with the MINI marshals leading the way, shall ensure route guidance at every turn. The route of these scenic locations will be crafted in a way that encourages participants to explore the route without missing any memorable spots. Especially, aiming at letting the participants to wander around freely and successfully experience the great scene in front of them. MINISCAPE unites people with a shared passion, bringing together fellow MINI owners to create lasting friendships and cherished memories.
MINI’s Dealer Network in India
MINI has formed authorized dealerships across India to support the MINISCAPE initiative. However, only nine of the dealerships shall execute the MINISCAPE in India, as of now. These dealerships include Bird Automotive (Delhi NCR), Bavaria Motors (Pune), EVM Autokraft (Kochi), Gallops Autohaus (Ahmedabad), Infinity Cars (Mumbai), Krishna Automobiles (Chandigarh), KUN Exclusive (Chennai), KUN Exclusive (Hyderabad), and KUN Exclusive (Bengaluru).
