Step into the Future with BMW Retail.NEXT in Worli, Mumbai

BMW Retail.NEXT

The BMW Group India has revealed plans for opening of Infinite Cars’ new Retail.NEXT showroom in Worli, Mumbai. Situated at 16, Dr. Annie Besant Road at Nehru Centre,ainen’s seeks to redefine luxury automotive retailing space in India. MEWC incorporates BMW and MINI’s vehicle and also introduces innovative selling model in the premium segment.

BMW Retail.NEXT – Revolution in Car Dealership.

Retail.NEXT is designed to deliver an easy and ever-evolving shopping experience by combining technology with personal service. It goes beyond the traditional showroom planning with basic aesthetics and interaction elements, offering a more advanced and modern approach. This leads to the creation of a natural, entirely transparent environment that would enable customers themselves to experiment with various features of vehicles, set up preferences and receive, thereby obtain recommendations corresponding to specific options they prefer.

Key features of the showroom include:

  • Built structures featuring an open plan with as few barriers to the overall concept as possible
  • Modern implemented integrated digital apparatuses for traveling and configuring vehicles
  • Some of the spaces for private consultations and delivery of car keys
  • A concentration of customer experience and exceptional interactions with individual customers
  • Company’s wants BMW Group India to use Retail.NEXT not just as the tool to advertise BMW and MINI vehicles but also to emphasize luxury, innovation, and satisfaction of its customers.

A New Building for High-Quality Products at BMW Retail.NEXT

Covering an area of more than 9,120 sq. ft., showroom displays six BMW and three MINI models. Moreover, BMW Premium Selection (BPS) certified used car zone, which is situated on the basement, presents six cars. It also comprises a well-designed vehicle hand over lounge so that each of the clients receives their car in a unique and memorable way.

The BWM Retail.NEXT experience center includes a lifestyle and accessories area that introduces customers to the current line of BMW and MINI products. The customer interaction lounge, mainly allows the conversations surrounding ownership of the vehicles to be devoid of the stiffness that characterizes most car dealerships, hence being highly interactive.

Leadership and Expansion

Ms. Pooja Choudary, Dealer Principal of Infinity Cars, currently manages the dealership. Infinity Cars also sells BMW from the BMW Group India with the sales and service centres located in Mumbai, Delhi, and Indore. Especially, the company has taken BMW across all major cities of India.

The BMW Group India takes further steps to offer high quality standards in the sales environment, services as well as business-management system with the showroom named as Retail.NEXT.

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