Yokohama India has taken a major step in building its local manufacturing capabilities. The company has begun producing 20-inch tires at its advanced facility in Bahadurgarh, Haryana. Basically, this move responds to the rising demand for larger tires, driven by the growing popularity of SUVs and the premium vehicle segment in India.
Yokohama India – Meeting Market Demand
The demand for bigger tires has increased due to improved road infrastructure and advanced vehicle design. As a result, more motorists are opting for higher-inch tires that enhance handling, stability, and safety. With this expansion, Yokohama India aims to meet these evolving needs while reinforcing its position in the market.
Premium Tire Offerings by Yokohama India
One of the standout products in this segment is the Geolandar X-CV (G057). The manufacturer designed this high-performance tire for luxury SUVs, ensuring superior grip, durability, and a smooth driving experience. Moreover, its asymmetric tread pattern, advanced silica compounds, and 2-ply sidewall contribute to its high performance. Customers can now purchase the X-CV through Yokohama India’s vast network of over 3,000 retailers across the country.
Strengthening Local Manufacturing
This development follows Yokohama India’s recent move to localize the production of 19-inch tires. Further, expanding its manufacturing capacity aligns with the company’s goal of providing world-class products tailored to Indian driving conditions. The company is committed to staying ahead of market trends and offering innovative mobility solutions to Indian motorists.
Future-Ready Strategy
Gaurav Mahajan, Head of Marketing at Yokohama India, emphasized the benefits of larger tires. He explained that bigger tires support advanced braking systems, improving vehicle safety. He also highlighted the company’s vision for the future.
“By expanding our local production capabilities, we are future-proofing our offerings. Now, we can manufacture up to 24-inch tires, ensuring that we continue to serve the premium segment with cutting-edge, high-performance products,” Mahajan said.
Commitment to Excellence
Yokohama India remains focused on innovation and quality. Further, the company’s expansion reflects its dedication to delivering top-tier products that enhance driving experiences. As the Indian automotive landscape evolves, Yokohama India is ready to meet the demand with advanced tire technology and localized production.
With this strategic move, Yokohama India is set to strengthen its presence in the premium tire segment. Moreover, by offering locally manufactured, high-quality tires, the company continues to redefine performance and safety standards for Indian motorists.
