Tata Motors Passenger Vehicles has officially introduced the Tata Punch Command Max. Further, marking a significant upgrade to India’s best-selling subcompact SUV. The latest iteration builds on Punch’s strong market presence by focusing on higher performance, advanced technology, and segment-leading safety, with prices starting at ₹5.59 lakh (ex-showroom, New Delhi).
Since its debut in 2021, the Punch has pioneered the subcompact SUV space in India and earned the trust of nearly 7 lakh customers. With the Command Max update, Tata Motors aims to strengthen its leadership by offering more powertrain choices and premium features that were previously unseen in this segment.
Tata Punch Command Max – Key Highlights of the Announcement
The new Tata Punch was unveiled on January 13, 2026, as part of Tata Motors’ broader strategy to democratize SUV ownership in India. Over the years, the Punch has consistently ranked among the top-selling cars in the country. Moreover, it has emerged as India’s largest-selling four-wheeler in calendar year 2024.
This update matters as customer expectations in the entry-SUV segment continue to evolve, demanding stronger performance, better technology, and uncompromised safety at accessible prices.
Tata Punch Command Max – New Features Explained
One of the biggest highlights is the introduction of the 1.2-litre turbocharged iTurbo Revotron petrol engine. Further, offering a best-in-class power-to-weight ratio for improved drivability. Tata has also created a segment-first by pairing twin-cylinder iCNG technology with an AMT gearbox, combining efficiency with everyday convenience.
Key feature additions include:
- 26.03 cm HD infotainment system
- 360-degree HD surround view camera
- 65W Type-C fast charger
- Rain-sensing wipers and auto-dimming IRVM
- Smart digital steering wheel
- Air purifier and Clima Touch automatic climate control
These upgrades help the Punch compete more strongly with rivals while pushing the boundaries of what buyers expect from a subcompact SUV.
Tata Punch Command Max – Market Significance & Strategy
From MotoGazer’s perspective, the Command Max update reinforces Tata Motors’ clear intent to dominate the mass-market SUV space through innovation rather than incremental changes. By offering petrol, CNG, turbo-petrol, manual and AMT options. Tata is meeting the needs of a wider audience without compromising on safety or features.
Built on the ALFA-ARC platform, the Punch Command Max comes with six airbags as standard, ESP, hill hold control and over 95 active and passive safety features. Its 5-star Bharat NCAP rating further strengthens Tata’s reputation as a safety-first manufacturer.
Please find below the complete pricing table for the new Tata Punch (ex-showroom, New Delhi)
Leadership Insight
Tata Motors’ leadership highlighted that the new Punch is shaped by customer insights and engineered with next-generation technology. The focus remains on enhancing everyday usability while maintaining the SUV’s rugged character and strong road presence.
Conclusion
The Tata Punch Command Max is more than just an update, it is a strategic move that elevates the subcompact SUV segment. With stronger engines, class-leading safety, and premium features. Tata Motors has placed the Punch to remain a benchmark as competition increases.
