The Audi Revolut F1 Team has officially revealed its team name and logo, marking a major step toward its Formula 1 debut in 2026. Audi also confirmed that the global team launch will take place in Berlin on January 20, 2026. Especially, where it will present its full identity to the world.
Official Name and Launch Details of Audi Revolut F1 Team
Audi announced the Audi Revolut F1 Team as its factory-backed entry into the Formula One World Championship. The name reflects the title partnership between Audi and global fintech company Revolut, confirmed earlier this year.
The Berlin launch will serve as the first full presentation of the team’s identity. It will also set the tone for Audi’s long-term vision in Formula 1. Especially, which focuses on innovation, performance, and global fan engagement. Following a private reveal, the event will open to the public on January 21 2026. Further, allowing fans to experience the project up close.
Audi Revolut F1 Team: Partnership and Strategy Explained
The partnership with Revolut is key to shaping the team’s identity. Both brands share a focus on technology, speed, and challenging established norms. Beyond branding, Revolut will integrate its business and payment solutions into the team’s operations and online merchandise platform.
This collaboration also aims to redefine how fans connect with Formula 1. Audi and Revolut plan to offer new digital experiences, exclusive access, and app-based benefits for users, helping the team reach a wider and younger global audience.
Audi Revolut F1 Team: Berlin Launch and Race Livery Reveal
A key highlight of the Berlin event will be the unveiling of the team’s full 2026 race livery. This reveal follows the Audi R26 Concept shown earlier and will demonstrate how Audi’s design philosophy translates to the Formula 1 grid.
The launch experience will focus on three core brand pillars—clarity, technical intelligence, and emotion. With less than 50 days remaining before the first race of the season, the team will showcase how its visual identity supports its competitive ambitions.
Organisational Changes and Global Operations
As part of the transition, Sauber Motorsport AG will rebrand as Audi Motorsport AG. The team’s UK base in Bicester will also carry the Audi Motorsport name, while the Sauber Holding and technology entities will retain their original identities.
Audi’s Formula 1 operations will span Germany, Switzerland, and the UK. Power unit development will take place in Neuburg, chassis development and race operations in Hinwil, and advanced engineering support in the UK’s Motorsport Valley.
Conclusion
The launch of the Audi Revolut F1 Team signals Audi’s serious commitment to Formula 1 under the new 2026 regulations. With a clear identity, strong partnerships, and a global strategy, Audi is positioning itself to become a major force at the pinnacle of motorsport.
