The legendary Jeep brand is celebrating its 85th anniversary with a bold yearlong campaign called Twelve 4 Twelve. As part of this celebration, Jeep will introduce a new limited-edition Wrangler on the 12th of every month over the next 12 months. The first reveal in this exclusive series is the Jeep Wrangler Moab 392. Especially, it’s a performance-driven SUV that embodies Jeep’s spirit of adventure, innovation, and authenticity.
Bob Broderdorf, CEO of Jeep, shared that each new release will showcase the brand’s fearless attitude and decades-long heritage of freedom and off-road excellence.
Jeep Wrangler Moab 392: Power, Heritage, and Purpose
Marking the start of the Twelve 4 Twelve celebration, the Jeep Wrangler Moab 392 brings together muscle, modern design, and legendary off-road capability. It features a 6.4-liter HEMI® V8 engine producing 470 horsepower and 470 lb-ft of torque. Further, ensuring remarkable performance on both highways and rugged trails.
Built with Jeep’s “no-compromise” philosophy, this edition includes 17-inch beadlock-ready wheels, 35-inch off-road tires, and a full-time Selec-Trac transfer case for superior traction and control. A cold-air intake system with a water separator enhances performance even in extreme terrain.
Inside, the SUV offers heated Nappa leather-trimmed seats, a 12.3-inch infotainment display with navigation, and an Alpine premium sound system. Optional extras include a Sky One-Touch power roof, Warn winch, and heavy-duty floor mats.
Jeep has priced the new Wrangler Moab 392 at a starting MSRP of $79,995 (plus destination).
Operation Airdrop: Jeep’s Innovative Campaign
To amplify the excitement, Jeep has introduced Operation Airdrop. Furthermore, it’s a digital campaign developed with the Chicago-based agency Highdive and enhanced with AI-generated visuals from 1986 Studios.
This creative campaign draws inspiration from Jeep’s wartime roots, where Willys MB vehicles were once airdropped into battle zones. The new Operation Airdrop video series pays homage to that legacy, merging history with modern storytelling.
Olivier Francois, Global CMO at Stellantis
“Its a initiative of a symbolic connection between Jeep’s heritage, its products, and its global community.” Viewers can also find clues about upcoming Twelve 4 Twelve models through Jeep’s digital channels.
Celebrating Jeep’s Off-Road Legacy
The Jeep Wrangler Moab 392 is more than just a special edition. It’s a tribute to Moab, Utah, home to the iconic Easter Jeep Safari and a paradise for off-road enthusiasts. Jeep continues to support sustainable off-roading and environmental conservation projects in regions like Moab, Rubicon, and Mojave.
As Jeep celebrates 85 years of engineering excellence, the next limited-edition Wrangler model will make its debut on December 12. Further, continuing the Twelve 4 Twelve series.
