Mahindra has launched its bold new campaign, Mahindra Scream Electric, calling India to cheer louder than ever for its Formula E racing team. The campaign celebrates speed, design, and the electric energy driving India’s growing motorsport culture.
Mahindra Scream Electric: More Than a Campaign
Since joining Formula E in 2014, Mahindra has proudly represented India on the global electric racing stage. In the 2024–25 season, Mahindra Racing finished 4th, ahead of Neom McLaren and Maserati MSG. The new Mahindra Scream Electric campaign captures that spirit of progress, blending technology, passion, and performance.
The campaign encourages fans to feel the rush and support Team Mahindra Racing as it gears up for the 2025–26 Formula E season starting this December in São Paulo, Brazil.
A Movement of Energy and Expression
According to Nalinikanth Gollagunta, CEO of Mahindra’s Automotive Division, Mahindra Scream Electric is “more than a campaign; it’s a movement.” It’s about inspiring Indians to roar for the nation’s racing heroes and for an electric future.
The campaign reflects a new generation’s outlook, where electric isn’t just responsible, but irresistibly cool. Mahindra aims to make electrification aspirational by connecting racing excitement with lifestyle and design.
Design, Power, and Purpose
The recent reveal of Mahindra’s striking Gen 3.5 Formula E livery offers a glimpse into its design-forward approach. The same electric attitude flows into Mahindra’s upcoming range of electric-origin SUVs, which combine advanced technology, bold styling, and an active SUV lifestyle.
Through Mahindra Scream Electric, the brand extends its mission from race circuits to city streets, making electric living the new symbol of aspiration and progress.
India’s Electric Roar Gets Louder with Scream Electric
As the new Formula E season approaches, Mahindra is ready to amplify India’s voice on the world stage. The Mahindra Scream Electric movement embodies the thrill of racing and the promise of an electric future.
It’s time for fans not just to dream electric but to Scream Electric.
