Rolls-Royce Phantom 100 marks a historic milestone as the brand reflects on the moments, places, and people that shaped its century-long journey. From its first model in 1925 to the present day, the Phantom has remained the pinnacle of automotive excellence and luxury.
Rolls-Royce Phantom 100: A Journey Through Time
For over a hundred years, Phantom has defined opulence across the globe. Owners now span over 100 countries, with each car tailored to unique tastes and surroundings. Moreover, the story of Rolls-Royce Phantom 100 stretches from the French Riviera to London’s Mayfair and the vast Australian Outback.
Sir Henry Royce refined the earliest Phantom at Villa Mimosa in Le Rayol-Canadel-sur-Mer. Its Riviera roots still inspire today’s design elements, including Canadel wood panelling. In Sussex, Royce’s Elmstead residence became a hub for engineering brilliance, where every component passed under his meticulous eye.
Rolls-Royce Phantom 100: London and Beyond
London has always been Phantom’s spiritual home. Conduit Street in Mayfair hosted one of Britain’s first luxury car showrooms. Decades later, in the late 1990s, a secret London design studio produced RR01, the prototype that led to Phantom’s rebirth in 2003.
That rebirth was symbolically showcased in Australia, where the first Goodwood Phantom began a 4,500-mile cross-country journey on 1 January 2003. Moreover, this bold debut underlined Phantom’s role as the standard-bearer of global luxury travel.
A Vision for the Future
The journey of Rolls-Royce Phantom 100 is not just about its past but also its future. The centenary highlights how the marque continues to adapt while staying true to its roots.
In 2011, Rolls-Royce revealed the Phantom 102EX, a fully electric concept. This car was never intended for mass production but served as a bold experiment. It gave clients and engineers an early look at how electric technology could blend with Phantom’s effortless power and comfort.
Today, that vision is shaping real products. Rolls-Royce has already entered the electric era with Spectre, and the lessons from Phantom 102EX continue to guide the brand’s approach. Rolls-Royce Phantom 100 represents the bridge between a legendary past and a future driven by innovation.
The next step is a Bespoke Phantom, crafted specially to mark this 100-year milestone. This creation will honour the legacy of Sir Henry Royce and Charles Rolls while pointing toward a sustainable, electrified future. It will be more than a car it will be a symbol of luxury, heritage, and progress.
