Global fintech giant Revolut has announced its support as the Title Sponsor of the upcoming Audi F1 Team, providing significant financial backing for Audi’s highly anticipated entry into Formula 1, which begins with the 2026 FIA Formula One World Championship.
Strategic alliance unites Audi F1 Team & Revolut
Audi, set to debut its F1 factory team with a hybrid power unit. Whereas, Revolut, a financial technology leader with over 60 million customers worldwide. As a result, the partners aim to disrupt the norms of motorsport and fintech. Especially by introducing new fan engagement models, integrated digital experiences, and improved financial operations.
A Vision for Fan-Centric Innovation
Together, Audi and Revolut aim to transform the F1 fan experience by introducing interactive race weekend activities. An exclusive perks for Revolut customers, and seamless checkout experiences for Audi F1 merchandise. As a result, the collaboration will transform race weekends by making them more immersive and digitally connected for a new generation of motorsport enthusiasts.
Jonathan Wheatley, Team Principal of the upcoming Audi F1 Team, highlighted the shared ambition driving the partnership:
“Revolut shares our fundamental values of innovation and bold ambition, making them more than just a brand partner. This is a strategic collaboration aimed at redefining norms in motorsport.”
Financial Tech Meets Racing Engineering
As part of the partnership, Revolut Business will directly support the Audi F1 Team’s financial operations. It will streamline backend functions and contribute to Audi’s push for sustainable, high-tech racing. Furthermore, Revolut’s digital-first model aligns with Audi’s F1 strategy, which matches the 2026 FIA rules focused on sustainable fuels and greater electric power use.
Revolut CEO Nik Storonsky called the partnership “monumental” and shared:
“We’re quickly approaching the 100 million customer milestone and plan to bring them closer to Formula 1 through unique and memorable experiences. As Revolut revolutionizes the financial world, Audi is set to leave its imprint on the motorsport scene.”
Audi’s F1 Strategy: Sustainability and Performance
Audi’s F1 entry is a major brand initiative, developed under Audi Formula Racing GmbH. The team will operate across Germany, Switzerland, and the UK, leveraging key motorsport hubs. With F1’s global audience of 820 million fans and 1.6 billion TV viewers in 2024, the platform presents unmatched visibility and growth potential.
Gernot Döllner, CEO of AUDI AG and Chairman of Sauber Motorsport AG, stated in closing:
“Formula 1 presents a valuable platform for us to connect with new audiences.” In Revolut, we have a partner who matches our ambition and approach.”
As 2026 approaches, the Audi-Revolut partnership promises to reshape how fans, brands, and technologies interact within the world’s most prestigious motorsport platform.
