Audi’s global sales performance in 2025 reflects a phase of change for the luxury carmaker, with electric models gaining clear traction even as geopolitical and economic challenges persist. The German brand delivered over 1.6 million vehicles worldwide during the year, reflecting a 2.9% decline compared to 2024. However, a robust fourth-quarter performance and record electric vehicle deliveries signal a clear upward trajectory heading into 2026.
Audi Global Sales 2025 – Key Highlights
Audi confirmed that deliveries increased year-on-year in every month from September onwards, highlighting improving demand toward the end of the year. Order volumes also showed a strong upswing, increasing by over 13% overall, while demand for electric vehicles jumped sharply, posting a 58% rise over 2024 levels.
A key highlight of Audi’s global sales in 2025 was its best-ever EV showing. Especially, as the brand delivered more than 223,000 fully electric vehicles, marking a 36% year-on-year growth. This growth underscores Audi’s accelerating shift toward electrification, even as the broader automotive market faced uncertainty.
Audi Global Sales 2025 – Electric Models Driving Momentum
Recently launched electric models were key contributors to these results. The Audi Q6 e-tron proved to be a major volume driver with 84,000 units delivered. Whereas the Audi A6 e-tron recorded global deliveries of 37,000 units. Together, they strengthened Audi’s position in the premium electric vehicle space and broadened its EV lineup across major international markets.
In Europe (excluding Germany), Audi delivered over 464,000 vehicles, maintaining stability compared to the previous year. With a nearly 40% increase in EV deliveries in the region, which totals around 113,000 units, reflecting growing acceptance of electric mobility.
Audi’s home market of Germany delivered particularly strong results. Of the 206,000 vehicles delivered, nearly 41,000 were electric, representing a substantial 89% increase in EV deliveries year-on-year.
Audi Global Sales 2025 – Regional Performance Overview
North America remained a challenging region, with total deliveries declining by 12.2% to just over 202,000 units. Even so, electric vehicle deliveries climbed to a new regional high of about 33,000 units, reflecting a 15% increase. Canada also posted a record performance, with total vehicle deliveries crossing 37,000 units, up 11%.
China continued to be intensely competitive. Audi delivered approximately 618,000 vehicles, a 5% decline, yet retained its leadership position among core premium competitors. Audi plans to accelerate its China-specific product strategy in 2026, lining up new launches such as the A6L, A6L e-tron, Q5L, and the AUDI E7X.
Overseas and emerging markets delivered positive momentum, with sales rising 5.5% to around 134,000 units. Further, supported by strong growth in countries like Argentina, Turkey, and Egypt.
Leadership Perspective and Market Outlook
Audi’s sales leadership highlighted that the brand’s ongoing product initiative is now translating into stronger market performance, particularly in electric mobility. Audi aims to build on this momentum in 2026 by leveraging its expanded EV lineup, strengthened dealer network, and revised corporate strategy.
Conclusion
Audi’s global sales performance in 2025 highlighted the challenges of a demanding automotive environment. Moreover, the brand’s record EV deliveries and improving order trends point to a positive outlook. With electrification gaining pace and key markets stabilizing, Audi appears well-positioned to strengthen its global standing in the premium mobility space going forward.
