40th year of Audi Sport GmbH with a special kick-off at Nürburgring

40 Years Audi Sports GmbH
40 years of Audi Sport GmbH with a special kick-off at Nürburgring
Audi Sport GmbH 40th Anniversary

Audi Sport GmbH, formerly known as quattro GmbH, is celebrating its 40th anniversary. Established on October 10, 1983, Audi Sport GmbH has played a significant role in shaping the sporty and exclusive image of the Audi brand. Over the past four decades, the company has produced more than 250,000 vehicles, with over 400 motorsport titles to its name.

The Nürburgring Nordschleife, also known as the “Green Hell,” has played a crucial role in shaping Audi Sport GmbH. The demanding track serves as a benchmark for the production vehicles developed by the company. Every new R and RS model undergoes extensive testing on the Nürburgring, covering thousands of kilometers to ensure the vehicles meet the highest standards.

To commemorate its 40th anniversary, Audi Sport GmbH will be celebrating at the Nürburgring 24 Hours race. The four Audi R8 LMS cars of the Audi Sport Teams will feature retro designs inspired by famous liveries from Audi’s motorsport history. Additionally, former DTM champions Mike Rockenfeller, Timo Scheider, and Martin Tomczyk will participate with the number 40 as their start number, paying homage to the 1992 Audi V8 quattro DTM.

The Celebration

Audi has planned various activities for the anniversary. Such as a “Champions’ talk” with renowned drivers, exhibitions showcasing Audi’s history, and a rally for fans of the brand. The anniversary exhibition, titled “40 years of Audi Sport GmbH – Fascination Meets Performance,”. Further, it will provide a comprehensive overview of the company’s history at the Audi Forum Neckarsulm.

Moreover, looking at the future, Audi Sport GmbH aims to carry the sporting DNA of the four rings into the electric era successfully. The company is actively involved in electrification efforts for both production vehicles and motorsport. With a goal to convert its portfolio to 100% battery electric and partially electric models by the end of the decade. Audi Sport GmbH is committed to sustainable and progressive mobility.

Audi Sport GmbH currently operates in four business areas:
  • Development and Production of high-performance models,
  • Factory and customer racing,
  • Vehicle customization through the Audi exclusive program
  • Sale of lifestyle collections.

    With a growing vehicle portfolio, including electric models like the RS e-tron GT. Audi Sport GmbH continues to demonstrate its commitment to delivering high-performance vehicles in a sustainable manner.

Over its 40-year history, Audi Sport GmbH has evolved from a small team focused on protecting the “quattro” name. To a renowned manufacturer of high-quality vehicles and a successful player in motorsport. Moreover, the company’s willingness to innovate and take on new challenges has been instrumental in its success. And it remains dedicated to shaping the future of mobility in the high-performance segment.

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