As the automotive landscape undergoes a seismic shift towards electrification, Audi stands at the forefront, celebrating a monumental year of achievement. In 2023, the Audi delivered an impressive 1.9 million cars worldwide, with a significant milestone being the delivery of over 178,000 fully electric vehicles—a remarkable 51 percent increase in sales from the previous year.
In this detailed recap, we delve into the electrifying growth, the strategic emphasis on electromobility, and the global market dynamics that contributed to Audi’s success. CEO Gernot Döllner’s insights, the brand’s expansion into key regions, and the promising outlook for 2024 highlight Audi’s commitment to innovation and sustainability in the ever-evolving automotive industry.
Electrifying Growth: Over 178,000 Fully Electric Vehicles Sold, a 51% Increase
In a landmark year for Audi, the automotive giant successfully delivered approximately 1.9 million cars in 2023, marking a notable increase in performance. The standout achievement was the delivery of over 178,000 fully electric vehicles. Further, showcasing a remarkable 51 percent surge compared to the previous year.
Electromobility Takes Center Stage: World Premiere of Audi Q6 e-tron in Q1 2024
The heightened demand for Audi’s electric models sets the stage for a transformative year ahead, with a strategic focus on electromobility. The pinnacle of this commitment will be the world premiere of the Audi Q6 e-tron scheduled for the end of the first quarter of 2024.
CEO Confidence: Gernot Döllner Emphasizes Clear Focus on Electric Future
Audi CEO Gernot Döllner expressed confidence in the brand’s electric future, stating, “Audi is a strong brand with a clear focus on an electric future. The high demand for our models serves as a robust starting point for the new year.” However, Döllner acknowledged the challenges in 2024 due to increased competition and global economic uncertainties. Further, emphasizing the importance of a clear plan to ensure profitability.
Global Expansion: Deliveries Increase in All Regions, Outpacing Market Growth
The year 2023 witnessed Audi’s expansion of deliveries across all global regions, surpassing overall market growth. The exceptional demand for fully electric models validated the company’s steadfast commitment to electrification.
Market Highlights: Strong Growth in Europe, USA, and China
Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at Audi. Further, praised the international team and dealership partners for achieving over 17 percent growth in deliveries. Wortmann highlighted the robust growth in core markets such as Europe, the USA, and China. Further, attributing it to the accelerating electrification efforts.
Regional Triumphs: Europe, USA, and China Lead Audi’s Global Success
Audi’s success was particularly evident in Europe, the USA, and China. The company achieved a remarkable 20 percent growth in deliveries in Europe. Especially, with fully electric models experiencing a substantial 30 percent surge. In the USA, Audi recorded its best sales year to date, with around 229,000 deliveries, a 22 percent increase compared to the previous year. In China, Audi delivered over 729,000 cars, marking a substantial 13.5 percent increase.
Electrification Momentum: Strong Demand for Fully Electric Models
Audi’s commitment to electrification was evident in the delivery of more than 178,000 fully electric vehicles in 2023. Further, with the Audi Q4 e-tron leading the way with an impressive 112 percent growth. The company plans to continue driving this transformation forward in 2024. Additionally, with the world premiere of the Audi Q6 e-tron and the introduction of the new Premium Platform Electric (PPE).
Future Outlook: Audi Positions Itself for Continued Success in Evolving Automotive Landscape
Overall, Audi’s strong performance in 2023, coupled with plans for new model launches. Further, a focus on electrification, positions the brand for continued success in the rapidly evolving automotive landscape.