Mahindra Thar.e: Pioneering The Offroad-Friendly Electric SUV

Mahindra Thar.e

In a bold leap towards the future, Mahindra Auto unveiled its groundbreaking concept, the Thar.e – a revolutionary offroad-friendly electric sports utility vehicle (e-SUV). This momentous occasion took place during the ‘FutureScape’ event. An automotive extravaganza held in the captivating backdrop of South Africa’s Cape Town on August 15th. Moreover, amidst the anticipation and excitement, the price and sales launch date remained veiled. Further, adding to the air of anticipation that surrounded this innovative masterpiece.

The Executive Director M&M

Rajesh Jejurikar, the Executive Director of Mahindra & Mahindra (M&M), confidently declared, “We will electrify all our ICE brands over a period of time. Today, you see Thar.e as a concept. Bolero.e and Scorpio.e are still some time away.” This strategic move towards electrification underscored the company’s commitment to a sustainable automotive future.

The Thar.e, built upon the “INGLO-born electric platform,” boasts several distinctive features that set it apart. Notably, its extended wheelbase promises enhanced stability and maneuverability, while its shortened overhangs reinforce its offroad prowess. Equipped with augmented ground clearance and a shared battery architecture, this e-SUV aspires to redefine the boundaries of electric mobility.


Sustainability takes center stage in Thar.e’s design philosophy. Mahindra Auto emphasized its dedication to environmental responsibility. Additionally, by incorporating “50 percent recycled PET and recyclable uncoated plastics” into the vehicle’s construction. This conscientious approach aligns seamlessly with the global movement towards eco-friendly practices and underscores the company’s commitment to a greener future.

A cornerstone of the Thar.e’s engineering brilliance lies in its adaptable, modular, and swappable components. Basically, an embodiment of the term “ingenious engineering.” This technological marvel reflects Mahindra’s innovative approach towards creating a vehicle that adapts to diverse needs and scenarios, enhancing its utility and longevity.

The Automotive President M&M

Veejay Nakra, President of the Automotive Sector at M&M, passionately described the Thar.e as a symbol of innovation and a unique design philosophy. That captures the essence of Mahindra while embracing a global perspective. This sentiment resonates profoundly with the rising global focus on sustainable practices and responsible consumption. Moreover, as the Thar.e heralds a paradigm shift towards a planet-positive automotive ecosystem.

Beyond its environmental consciousness, the Thar.e’s aesthetics hold a magnetic allure. Its exterior design boasts “crisp, geometric surfaces,” with near-vertical windows that optimize spatial utilization. On the inside, occupants are treated to an uncluttered layout, robust grab handles, and a central pivoting screen. That signifies an era of futuristic design.

The Chief Design Officer

Pratap Bose, M&M’s Chief Design Officer, articulated the vehicle’s design evolution. “Our design forges a new path, standing as a testament to Mahindra’s commitment to cutting-edge creativity and breakaway thinking.” The Thar.e masterfully preserves its adventurous spirit and offroading prowess. While establishing a distinctive identity in the realm of electric SUVs.

Before unveiling the Thar.e’s concept, Mahindra Auto unveiled the Global Pik Up concept – a versatile offering catering to the international market. This multipurpose product, suited for offroading, sports, commuting, and overlanding, features zip, zap, and zoom drive modes. Additionally, bolstered by 5G connectivity and a Gen II mHawk all-aluminium diesel engine. This move exemplifies Mahindra’s global aspirations and its dedication to delivering innovative solutions to diverse markets.


In conclusion, the unveiling of Mahindra’s Thar.e at the ‘FutureScape’ event marks a pivotal moment in the automotive industry’s transition towards sustainable and electrified mobility. With a focus on innovation, sustainability, and adaptability, the Thar.e propels Mahindra into the forefront of the electric SUV revolution. With the evolving landscape of the automotive sector, the Thar.e showcases Mahindra’s unwavering commitment to pushing the boundaries of possibility and shaping a brighter automotive future.

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