Porsche India marked a historic milestone in 2023, achieving its best retail year since its inception with the sale of 914 new vehicles. This outstanding performance by Porsche India represents a remarkable 17% growth. As compared to the previous year and follows a substantial 64% increase recorded in 2022.
Celebrating 75 Years of Porsche
The culmination of the year coincided with the Festival of Dreams, celebrating 75 Years of Porsche. The luxury carmaker, committed to an electric future, recorded its highest number of Taycan deliveries to date. The year witnessed the keys to 113 Battery Electric Vehicles (BEVs) handed over. Further, showcasing Porsche India’s dedication to embracing sustainable mobility. Simultaneously, the brand maintained its legacy sports coupe clientele by achieving a record-breaking 65 deliveries of the iconic 911 during the same period.
Manolito Vujicic, Brand Director, Porsche India, Reflects on the Success
“Porsche India witnessed yet another successive year! In 2023 sales of every model played a significant role in our encouraging result,” said Manolito Vujicic, Brand Director, Porsche India. He emphasized that the year set a benchmark for 2024. Especially, with plans for several new product launches and an expanded retail network. Further, underlining their unwavering commitment to providing the best customer experience.
Expansion Plans and New Showrooms
In line with their expansion strategy, Porsche India is set to open new showrooms in Pune and Hyderabad in the first half of 2024. This comes after the inauguration of five facilities in five days in Ahmedabad, Bengaluru, Chennai, Kolkata, and Mumbai last year, boosting their network to eight facilities.
Exceptional Experiences for Customers
Porsche India went beyond traditional retail activities, hosting unique events such as the overnight Cayenne Drive Experience. The brand also made headlines by setting new lap records for both a production car and an Electric Vehicle (EV) at the Buddh International Circuit. Further, showcasing the performance capabilities of their vehicles. Additionally, 45 customers were treated to an unforgettable experience at the Porsche Ice Experience in Levin, Finland. Especially, with plans to repeat the adventure for more customers in the coming months.
As Porsche India looks towards the future, 2024 promises to be a year of continued growth and innovation. Moreover, with a focus on delivering unparalleled customer experiences and expanding their presence in key markets.