Tata Motors, India’s leading automobile manufacturer, has continued its commitment to innovation with the unveiling of the #DARK avatar for its best-selling SUVs. Moreover, the #DARK range includes the Nexon, Nexon.ev, Harrier, and Safari, showcasing opulence and luxury.
Price Table for #DARK Range
| Product | Price Starts At |
|---|---|
| New Nexon #DARK | ₹ 11.45 Lakh |
| Nexon.ev #DARK | ₹ 19.49 Lakh |
| New Harrier #DARK | ₹ 19.99 Lakh |
| New Safari #DARK | ₹ 20.69 Lakh |
Further, commenting on the launch, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., expressed excitement about the #DARK edition’s popularity among the new generation.
The Evolution of #DARK
Introduced in 2019 with the Harrier and extended to the entire portfolio in 2021. Basically, the #DARK range has set new benchmarks, elevating the style and premium appeal of Tata passenger and electric vehicles.
Unveiling the New Tata #DARK Range
Nexon.ev #DARK: Redefining Automotive Experience
India’s #1 EV, the Nexon.ev, receives a bold #DARK avatar with groundbreaking features. Further, the exterior boasts a muscular stance and signature #DARK mascot. Additionally, the all-black leatherette interior features advanced safety and entertainment technologies.
Key Features:
Striking Appearance with Bold Digital Design
Safety Features: SOS Calling, Blind Spot View Monitor
Innovative Technology: Vehicle to Vehicle Charging, Vehicle to Load Technology
Entertainment Suite: Aracade.ev with 15+ Apps, 31.24cm Cinematic Touchscreen
JBL Cinematic Sound System with 9 Speakers
Impressive ARAI Certified Range of 465km
Paddle Shifters for Enhanced Control
Smart Digital Lights with full DRL & Tail Lamps
Nexon #DARK: Setting a New Standard for SUVs
The Nexon #DARK presents a robust and assertive SUV design featuring a sculpted hood and streamlined LED lamps. Especially, the Luxurious all-black interiors and advanced technology, including Amazon Alexa integration, make it a standout in its segment.
Key Features:
Bold and Aggressive Exterior Design
Luxurious All-Black Interior with Leatherette Seats
‘Hidden until Lit’ Capacitive Touch FATC Panel
Amazon Alexa and Tata Voice Assistant Integration
Wireless Charger for Added Convenience
Harrier and Safari #DARK: Premium and Luxurious
The Harrier #DARK and Safari #DARK, part of the OMEGARC twins, boast premium features. Especially, a Welcome and Goodbye Signature Animation on LED DRLs, R19 Alloy Wheels, and advanced safety features.
Key Features:
Front & Rear LED DRLs come with Welcome and Goodbye Signature Animation
Front LED DRLs with Center Position Lamp
Driver Knee Air Bag for Enhanced Safety
10 JBL Speakers with Advanced Harman AudioworX
Dual Zone Fully Automatic Temperature Control
Comfort Headrests in 2nd Row (Safari)
2nd Row Ventilated Seats (Safari)
The Harrier #DARK and Safari #DARK redefine elegance and refinement within their specific segments. Especially, characterized by striking Oberon Black exteriors, a sophisticated Blackstone Interior theme, and complemented by stylish Piano Black accents.