Mumbai, India – In a groundbreaking announcement, Tata Motors, India’s premier automotive manufacturer, introduced the world to the revitalized versions of its flagship SUV, the Tata Safari, and the trendsetting premium SUV, the Tata Harrier. The unveiling of these revamped models signifies a significant leap forward in design and technology, elevating both the Safari and Harrier to set unprecedented industry standards. What’s more, the new Safari and Harrier have been bestowed with the prestigious Global New Car Assessment Programme (GNCAP) 5-star rating, distinguishing them as the safest vehicles on Indian roads.

The transformation of these iconic SUVs is underpinned by the robust OMEGARC architecture, a lineage derived from the revered Land Rover D8 Platform. For the discerning Indian SUV enthusiasts, Tata Motors offers an introductory starting price of ₹16.19 Lakh for the new Safari and ₹15.49 Lakh for the new Harrier. With a total of four distinct personas to choose from, these vehicles cater to the multifaceted lifestyles and preferences of today’s SUV consumers.

Managing Director Speaks

Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, took center stage during the launch event. Further, he added, “The new Safari and Harrier herald a new era in excellence, safety, and experience. Their contemporary design, exceptional construction, commanding presence, intelligent technologies, and industry-leading features have established new benchmarks for style, drivability, and overall class. Each SUV now embodies the personality of its owner, harmonizing design, technology, and performance. Our SUVs have not only secured a 5-star GNCAP rating. But also achieved the highest scores ever recorded by an Indian vehicle. Further, making them the safest companions on Indian roads.”

Key Highlights of the New Tata Safari and Tata Harrier:

– Comprehensive Safety:

Both SUVs come equipped with 7 airbags, with 6 of them being standard across all personas, ensuring utmost passenger safety.

– Entertainment and Connectivity:

A massive 31.24 cm Harman Touchscreen Infotainment system, coupled with a 26.03 cm configurable Instrument Cluster. Additionally, featuring Navigation Display, offers cutting-edge entertainment and connectivity.

– Audiophile-Grade Sound:

The vehicles feature a 10-speaker JBL music system enhanced with Advanced Harman AudioworX. Further, offering 13 bespoke acoustic modes, a pioneering feature in the world of automobiles.

– Advanced Driver Assistance:

The new Safari and Harrier come with an Advanced Driver Assistance System (ADAS). Further, boasting 12 innovative features to make driving safer and more convenient.

– Innovative Convenience:

A Gesture-Controlled Power Tailgate, a first in its segment, simplifies access to the rear storage area. Additionally, both vehicles offer Voice support with a staggering 250+ commands in 6 languages. Further, facilitated by 4 independent voice assistants, another segment-first.

– Luxurious Comfort:

Ventilated first and second-row seats enhance the overall driving experience by ensuring comfort and climate control for passengers.

Conclusion

The launch of the new Safari and Harrier signifies a remarkable leap forward in Indian automotive design, technology, and safety standards. With their impressive GNCAP ratings and cutting-edge features. These SUVs are primed to conquer the Indian roads and the hearts of discerning SUV enthusiasts.