In a grand celebration of the 40th anniversary of Audi Sport GmbH, a company born from the legendary quattro GmbH founded in 1983, Audi unveils the Audi RS e-tron GT Ice Race Edition. This exclusive electric masterpiece (with a combined electric power consumption of 22.1–19.8 kWh/100 km and zero CO2 emissions) is a testament to Audi’s commitment to individualization and emotional design.
Taking inspiration from the enchanting GP Ice Race in Austria, the Audi RS e-tron GT Ice Race Edition showcases the essence of snow-covered landscapes in its exterior and interior. With a mesmerizing Florett silver metallic base color, a black carbon roof, and a striking foil wrap, this four-door Gran Turismo exudes a magical aura reminiscent of snow crystals and ice lakes. The interplay of silver, white, and purple accents creates a visual spectacle, paying homage to the majestic winter wonderlands of mountains.
The interior of the Audi RS e-tron GT Ice Race Edition is a symphony of exclusivity. Moreover, the diamond silver leather adorns the seat center panels, shoulder arches, and side bolsters. That perfectly complemented by black leather sections and contrasting purple stitching. Every detail is meticulously designed to immerse the driver and passengers in an atmosphere of luxury and sportiness.
Audi’s commitment to customization is evident in the digital realm as well. The MMI display features a bespoke background image for the Ice Race Edition. Especially, by displaying the model’s name and a unique serial number. The ambient lighting transitions to purple when the mountain motif is selected, adding another layer of personalization.
This limited edition, with only 99 units available in Europe, is based on the formidable 440 kW RS e-tron GT. Charging is a breeze, with access to over 500,000 public charging points across Europe using the Audi charging service. Thanks to fast DC charging at up to 270 kW, just five minutes of charging can provide approximately 100 kilometers of driving under ideal conditions.
The design of the Audi RS e-tron GT Ice Race Edition draws inspiration from the GP Ice Race event. Moreover, a thrilling spectacle that combines elements of Scandinavian skijoring and drifting race cars. This unique design language pays homage to motorsport history while embracing the future of electric mobility. The exterior boasts a special foil wrap that adds depth and dimension to the silver metallic base color. Further, creating a visual treat that mirrors the sparkling ice and snow of the GP Ice Race.
Audi’s tradition of customization spans nearly three decades, with the brand constantly pushing boundaries to provide unique offerings to its discerning clientele. Especially, from office packages in the early days to today’s sophisticated configurator. Audi has been at the forefront of personalization in the automotive industry.
As we look to the future, Audi promises even more customization possibilities, both in the physical and digital realms. New editions, expanded color options, and innovative materials will continue to deepen the offering. Further, ensuring that Audi owners can create vehicles that are truly reflections of their unique personalities.
In the Audi RS e-tron GT Ice Race Edition, Audi has not only celebrated its rich heritage. But has also set a new standard for individualization and exclusivity in the world of electric mobility. Moreover, with its breathtaking design and attention to detail. This limited edition model is a true masterpiece that captures the essence of winter’s beauty and the thrill of high-performance driving.