The legendary BMW M GmbH division marks the 50th anniversary in 2022. Additionally, celebrating the milestone BMW India is raising adrenaline to the next level. Moreover, series of ‘50 Jahre M Editions’ with special M Accessories cite the iconic brand. Further, thrilling events and campaigns are planned to celebrate the ‘Power of M’.
The BMW Motorsport GmbH was founded in 1972 with only 35 employees. All had a single goal, to create best sports cars in the world. A year later, the BMW 3.0 CSL debuted at the Touring Car Championship. BMW dominated the European Championship for six years in a row. Moreover, it was just the beginning of many outstanding automobiles and racing wins. Since then, BMW M GmbH has embedded an unparalleled journey. Ensuring BMW develops high-performance track-dominating cars.
10 distinct ‘50 Jahre M Editions’
The customers will have an opportunity to express their passion for motor-racing and their consciousness of tradition. The key element is the special editions from the powerful M segment comprising the BMW M340i, BMW M4, BMW M5. The robust BMW Sports Activity Vehicle (SAV) range will comprise in the ‘50 Jahre M Editions’. This combines the best of off-roading abilities with high-performance features of M. Moreover, the BMW 6 Series and the BMW 5 Series will honur the anniversary year with own exhilarating M Editions. These limited-edition models shall be exclusively available at shop.bmw.in only.
The BMW 340i xDrive will be the first to launch that been highly successful and produced in Chennai plant. This would be the first high-performance BMW with an M engine that is made in India. Further, with the soul of the BMW 3 Series, driving competence of BMW xDrive and amplified power of M. The car has been in demand since its launch in 2021.
Additionally, customer can add sporting character to every detail with three head-turning ‘50 Jahre M Edition’ accessories packages. These packages shall be available at an attractive launch pricing. The Racer’s Pack will resonate for those who prefer stronger muscle command in their vehicles. Exterior accessories such as Rear Spoiler and Side Sill Transfers in Matt Black with Key Fob. The Motorsport Pack offers a 360 makeover to the exterior and the interiors. It comprises accessories such as M Performance Steering Wheel, Selector Gear knob in Alcantara, Rear Spoiler in Matt Black to list a few. The Carbon Pack gives the vehicle a fiery racing character inside out.
The front, rear and wheel hubs shall be decorated with M emblems inspired by the classic ‘BMW Motorsport’ logo. This shall be only available for those who opt for special BMW M edition or with an dM Sport package. The BMW logo with semicircles in blue, violet and red was first seen in 1973 on the racing car of BMW Motorsport GmbH. In 1978 and with the debutant the BMW M1 the three color stripes moved to the right and leaning on the letter M. It became a trademark beyond the motorsport scene, particularly high recognition value and identification power.
M Certified Dealerships
BMW India shall introduce dedicated M Certified Dealerships in India. Under one roof enthusiasts will find everything M. Powered with the flair of M, these dealerships shall cater the classic feel and ultimate high-performance experience associated with the brand.