Unraveling Automotive Industry Discounts In The JFM Quarter

Automotive Industry Sales JFM

Beneath the sleek exteriors and high-performance engines of the automotive industry lies a strategic cycle, steering from October to September. This cycle aligns with the production and shipment of upcoming models, setting the stage for year-end and financial year-end discounts, particularly in the month of March. Let’s delve into the intricacies of this industry cycle and unveil the driving forces behind maximum discounts during the JFM quarter.

End-of-Year and Financial Year-End Discounts:

The automotive industry operates on a cycle synchronized with the Model Year from October to September. In the race to showcase new models, manufacturers often offer year-end and financial year-end discounts in March. This isn’t just a coincidence; it’s a strategic move. As the financial year concludes, individuals and businesses seek to optimize their profits and minimize tax liabilities. Buying assets like vehicles in March allows them to claim depreciation, creating a win-win scenario for both buyers and manufacturers.

Tax Planning and Company Registrations:

Individuals leverage the financial year-end discounts not only to acquire new vehicles but also for tax planning purposes. By purchasing a vehicle under a company registration, individuals can claim depreciation on the asset, reducing their tax burden. Some may even opt to buy vehicles without immediate use, intending to sell them after a few months, showcasing the tax-driven decision-making prevalent in this period.

Religious Sentiments and Purchase Timing for automotive Industry:

Interestingly, religious sentiments play a role in the purchasing decisions of some individuals. A sales manager from a superbikes dealer in Mumbai highlighted that certain people prefer avoiding new vehicle purchases during quarters that coincide with their religious sentiments, such as the JFM quarter. This unique factor influences the timing of purchases and contributes to the dynamics of the automotive market during this period.

Investment Decisions and Bank Offers:

The JFM quarter isn’t just about tax benefits; it’s also a time when individuals assess their investments and consider upgrades. The availability of attractive bank offers further motivates prospective buyers to plan for a new vehicle or explore options for upgrading their current ones.

The Third Quarter Decider:

While the JFM quarter showcases unique factors influencing the automotive market, the third quarter remains the decisive period for the industry. This quarter serves as a crucial checkpoint, determining the overall performance and trajectory of the automotive sector, steering the course for the months ahead.


As we navigate through the automotive industry’s cycle, the JFM quarter emerges as a pivotal period. Especially, marked by discounts strategically aligned with year-end, financial year-end, and tax planning considerations. Whether driven by tax benefits, religious sentiments, or investment decisions. The buyers and manufacturers alike find themselves on a synchronized path. Especially, during this dynamic season of savings and strategic acquisitions.

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