In a spectacular showcase of appreciation for its dedicated workforce. Volkswagen unveiled the highly anticipated third-generation 2023 Tiguan to an enthusiastic audience of 10,000 employees at the Wolfsburg plant. This exclusive preview, held ahead of the official media unveiling. Highlighted the Tiguan’s significant role within the Volkswagen lineup and its remarkable journey since its debut in 2007.
The Tiguan, a cornerstone of Volkswagen’s success, has achieved remarkable milestones. Moreover, with a staggering 7.6 million units produced, including nearly one million in the past two years alone. Since 2018, it has reigned as the best-selling model not only for Volkswagen Passenger Cars but also within the entire Volkswagen Group. The new Tiguan is set to continue this legacy, hitting the assembly line in Wolfsburg in the fall of 2023 and gracing the market in the first quarter of 2024.
Management Speaks
Thomas Schäfer, CEO of Volkswagen Passenger Cars, expressed the importance of this unveiling, stating, “Showcasing our new Tiguan to the VW team ahead of its world premiere was a top priority for us. Acknowledging and thanking our employees for their hard work and passion. The compact SUV is an extremely important model for the Volkswagen and the Wolfsburg location, an absolute bestseller globally. Mroeover, since its debut in 2007, around 7.6 million customers have purchased our compact SUV.”
Daniela Cavallo, Chairwoman of the General and Group Works Council, echoed this sentiment, emphasizing the significance of holding the world premiere within the workplace. Further, she added “The idea of conducting the world premiere for and with the workforce was of the Works Council. Moreover, the world premiere of the new Tiguan along with the works meeting sends a strong signal of our appreciation for our colleagues. Especially here at the Tiguan’s birthplace in Wolfsburg. Further, the team has contributed to its success and are the best brand ambassadors from the get-go. Its our way of thanking our workforce for their sterling work.”
The new Tiguan joins Volkswagen’s robust SUV lineup. Which includes the Tiguan, T-Roc, T-Cross, Taigo, Touareg, the all-electric ID.4 and ID.5, and other models. Distributed across North and South America, India, and China. In a world where SUVs are the fastest-growing market segment, Volkswagen’s diverse portfolio positions the company for enduring success.
Key Highlights of the New Tiguan
The third generation of the Tiguan stands out with its fresh design, featuring a bold front end and a distinctive rear section. Inside, the Tiguan’s interior has been reimagined, boasting premium materials and craftsmanship, along with an innovative operating concept. The digital cockpit landscape offers a wealth of information, integrating digital services and apps seamlessly. The intuitive user interface includes the “Digital Cockpit,” a large infotainment screen, a head-up display projecting vital information on the windshield, and a multifunctional driving experience switch with an integrated OLED display for controlling driving modes, audio settings, and ambient lighting.
Underpinning the new Tiguan is Volkswagen’s cutting-edge Modular Transverse Toolkit, the MQB evo, which enhances the SUV’s performance in various aspects. New hybrid powertrains offer an impressive all-electric range of approximately 100 km, significantly improving efficiency. AC and DC fast charging are now standard features across the eHybrid versions. Furthermore, the Tiguan benefits from luxury-inspired features like a pneumatic massage function for the front seats and the “IQ.LIGHT – HD matrix headlights,” which were introduced in the Touareg model. The advanced adaptive chassis “DCC Pro” ensures a perfect balance between comfort and dynamic performance. While the latest iteration of “Park Assist” automates parking and maneuvering.
Volkswagen has once again set the bar high with the new 2023 Tiguan, combining innovative technology with a captivating design. Further, ensuring that this compact SUV will continue to capture the hearts of customers worldwide. As the automotive industry evolves, Volkswagen’s commitment to delivering exceptional vehicles remains unwavering. Further, reaffirming its position as a leader in the SUV segment.