Tata Motors Mobile Showroom

India’s leading automobile brand Tata Motors introduced ‘Anubhav’. A showroom on the wheels, it’s an initiative by Tata Motors for rural customers, providing them with a doorstep car buying experience. As a part of its rural marketing planning, this initiative shall lead to maximum reach in Tehsils and Talukas. Considering the high potential of population and economy of the rural market.

Further, to enhance brand awareness in the rural part of India Tata Motors has deployed 103 mobile showrooms. Moreover, this initiative will assist the existing dealers to offer a doorstep customer experience. Additionally, provide information on the New Forever range of vehicles by Tata Motors, accessories, finance deals, book a test drive and old vehicle evaluation for an upgrade.

The Anubhav on the wheel showroom runs on the FBV (Fully Built Vehicle) Tata Intra V10. Moreover, the existing dealers shall be operating the mobile showrooms under the supervision & guidance of Tata Motors. Dedicated routes shall be planned on a monthly basis across dealers that covers every tehsil or village. Moreover, the mobile showrooms comprise GPS trackers that monitor the movement to enhance the utilization.

Conclusion

Tata Motors focuses to conquer the rural market with its #Hyperlocal initiative on the wheels mobile car showroom “Anubhav”. Further, as the rural market contributes 40% sales towards the passenger vehicles segment. This shall be a bold step to further penetrate the rural market by Tata Motors.

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