In a groundbreaking announcement today, Mahindra & Mahindra, renowned as the country’s premier SUV manufacturer, introduced the much-anticipated 2024 Mahindra XUV700. Priced attractively at Rs 13.99 lakh (ex-showroom), the latest edition showcases significant exterior and interior updates, accompanied by an all-new Napoli Black color variant.
Sales Success and Market Presence
Having established itself as one of the top-selling SUVs in India, the XUV700 achieved a commendable milestone with 74,434 units sold in 2023. Since its initial launch in August 2021, the XUV700 has surpassed expectations, amassing remarkable sales exceeding 140,000 units.
Mahindra XUV700 Booking Details and Production Response
Starting from January 15, eager buyers can secure their 2024 XUV700, with demo vehicles anticipated to reach dealerships by January 25. In response to the heightened demand, Mahindra has proactively expanded its production capacity, ensuring swift deliveries of this sought-after SUV.
Exterior and Interior Enhancements
The 2024 XUV700 introduces captivating exterior enhancements, including the eye-catching Napoli Black color option, featuring black roof rails, a black grille with chrome accents, and sleek black alloy wheels. Customers also have the option of a dual-tone color scheme with a Napoli Black roof. Inside, the AX7 and AX7L variants showcase upgrades such as dark chrome air vents and a refined console bezel.
Premium Features and Functionalities
Notable additions to the 2024 XUV700 include captain seats in the AX7 and AX7L variants, with the AX7L variant boasting front-ventilated seats and outside rear-view mirrors (ORVMs) equipped with a memory function. The Adrenox suite, a key highlight, now boasts 83 connected car features, featuring firmware over-the-air (FOTA) capabilities, a prognosis feature providing timely service updates, and a concierge service named ‘Ask Mahindra.’ The innovative M lens feature allows drivers to scan buttons and tell-tale lights on the SUV.
Subscription Requirement and Pricing Details
To access these advanced features, an active Adrenox subscription is required. The pricing details for the 2024 Mahindra XUV700 are as follows:
– MX: Rs 13.99 lakh
– AX3: Rs 16.39 lakh
– AX5: Rs 17.69 lakh
– AX7: Rs 21.29 lakh
– AX7L: Rs 23.99 lakh
Powerful Performance and Versatility
Under the hood, the 2024 XUV700 is equipped with a 2.0-litre petrol engine and a 2.2-litre diesel engine, offered in two different states of tune. The petrol engine generates 200bhp, while the diesel engine comes in two variants producing 155bhp or 185bhp, depending on the chosen model. Transmission options include a 6-speed manual and a 6-speed automatic, with an optional All-Wheel Drive (AWD) also available.
Chauffeur Training Program
In conjunction with the launch, Mahindra will initiate a ‘White Glove Chauffeur Training Programme’ in metro towns. Scheduled every two months, this program aims to provide chauffeurs with expert training from the company. The training sessions will comprehensively cover vehicle functionalities, ADAS systems, emergency handling, and understanding faults and error signs. The pilot phase will commence in Delhi and Ahmedabad, eventually expanding to other metro cities.